Free tool
Free UTM builder for launch campaigns
Enter a destination URL and campaign labels to create a ready-to-copy UTM link directly in your browser.
Last updated · Marketing Pack team
The URL is built locally. Nothing is uploaded.
Keep campaign naming consistent
UTM parameters are useful when their names form a small, repeatable system. Decide how you will spell sources, mediums, and campaign names before several launch links are published.
- Use source for the place traffic comes from, such as product-hunt or x.
- Use medium for the channel type, such as social, email, or partner.
- Use campaign for the launch or announcement name shared across links.
The builder does not track visitors
This tool only formats a URL. Analytics collection depends on the destination site and its consent settings, and the generated URL is not sent to Marketing Pack.
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Related launch resources
SaaS launch checklistA practical SaaS launch checklist covering website message, launch copy, Product Hunt, X, assets, tracking, and final review.Launch readiness checklistTrack website, message, channel, asset, tracking, and final review tasks with a free browser-only SaaS launch checklist.ResourcesPractical guides and checklists for turning SaaS website messaging into launch copy, Product Hunt assets, and reviewable launch plans.
Start from the source you already have.
Generate one source-backed marketing pack from a public website URL.