When should I run the checklist?

Run it once when the launch plan is drafted, again after the website changes, and once more immediately before publishing.

Can the checklist replace a launch plan?

No. It is a readiness checklist, not a schedule or audience strategy. Use it to verify the assets and message you plan to ship.

What is the fastest way to prepare the assets?

Start from the website, create one source-backed message, adapt it to each channel, then review the final files and links together.

Checklist

SaaS launch checklist: what to review before you announce

This checklist turns a vague launch deadline into a sequence of verifiable tasks across your source website, message, channels, assets, and tracking.

Last updated 2026-09-12 · Marketing Pack team

1. Confirm the source website

Make the website the single reference point for the launch message.

The product name and category are consistent across key pages.
The homepage says what the product does and who it is for.
The primary CTA works on mobile and desktop.
Screenshots and logos are current and permitted for reuse.

2. Prepare the message

Write the shortest accurate version before expanding into channels.

A clear one-line description exists.
The supporting copy explains the practical value without unsupported claims.
The call to action tells the reader what happens next.
The Product Hunt tagline and description fit their current limits.

3. Prepare channels and assets

Keep each channel adapted to its context while preserving the same product truth.

Product Hunt listing, maker comment, and gallery are reviewed.
X post and image attachment are ready.
A collaborator can find the final copy and brand references.
UTM links use a consistent source, medium, and campaign naming scheme.

4. Run a final evidence review

Read every promise as if you were a new visitor. Remove claims that are not supported by the current website, and confirm that screenshots, prices, links, and platform limits are still accurate.

Clear answers

Frequently asked questions

Keep exploring

How it worksSee how Marketing Pack captures public website evidence, generates launch copy, selects assets, and packages the result for review.Launch copy guideA clear launch copy guide for SaaS founders: write the message, adapt it to channels, check evidence, and prepare a usable handoff.Launch readiness checklistTrack website, message, channel, asset, tracking, and final review tasks with a free browser-only SaaS launch checklist.

Start from the source you already have.

Generate one source-backed marketing pack from a public website URL.

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